PBgif, one bite at a time.

Send the perfect GIF with your photos as a PBgif.

You're not stuck with the same old GIFs anymore. Now you can make them with your friends and your own photos, in seconds. Pick the moment, type a caption, send it. A few taps and it's done. So easy even your grandma can do it.

Reaction GIFs with your friends in them.

You're always sending GIFs as a reaction. But wouldn't it be way better if those same GIFs had your friends in them, or said exactly what you wanted to say? That's PBgif: the classic GIF, made and customized exactly how you want it.

How it got made.

It started as an idea, turned into an obsession, and couldn't be dropped until it was done. And here we are.

Try it. Type yer own words.

Tap Top text or Bottom text to type, just like the app. The keyboard only shows while you type. Pick a color under the PBgif. Typing stops when the line is full.

Free PBgifs wear the little slice in the corner. Paid takes it off, and gives you lots more ways to customize.

Open it. Lunch is served.

Open PBgif and a quick picnic intro plays: the cloth rolls out, the bread slides in, and the PB and jelly get spread. Then pick a plate: Make a PBgif or My PBgifs.

Coming from Messages? It skips the intro and goes straight to your PBgifs.

Make a PBgif. A few taps.

Tap Make a PBgif. Shoot a Live Photo or a short video, or pick one you have. Pick the part you want, type the top and bottom text, tap Make it, then send. It's right in Messages too, with your PBgifs first.

My PBgifs. Every one you made.

Every PBgif you make is kept in My PBgifs. Play it again, edit it later, or save it to Photos.

Free to make. Paid to go big.

PBgif is free: every ready-made recipe, PBgifs up to 3 seconds, the little slice badge in the corner, and small ads (never on your PBgif).

Go paid and you get:

• No badge, no ads. Just your PBgif.
• Twice as long. PBgifs up to 6 seconds.
• Slow-mo and fast. Speed it up or slow it down.
• Pick my own zoom. Choose who the recipe zooms in on.
• The Kitchen. Customize any recipe and make it yours.
• Your GIFs too. Turn the GIFs already on your phone into PBgifs.

On the way: seasonal recipes, and custom ones for your big days.

Why PBgif? PB and J. And jif.

Everybody knows how to make a PB&J. It's the go-to lunch: fast, easy, and hard to mess up. That's exactly how making a PBgif should feel.

And the gif part? People still argue about how to say GIF. Steve Wilhite, the guy who invented the GIF in 1987, said it's “jif,” like the peanut butter. He even joked, “Choosy developers choose GIF.” So PBgif says it his way: PB‑jif. PB and J, all in one.

That's the whole look too: cream bread, grape jelly, a picnic cloth, and sandwich puns in the little words.

The letters are the spread.

PB in peanut butter, gif in grape jelly, squished onto a slice of bread with a toasted rim.

Slide between glossy and flat. Glossy everywhere it can go, shirts too. Flat for screen print.

How small can it go?

Which logo when

Five versions. Pick the one that fits the spot.

1 · MainThe glossy slice.UseThe app icon, the intro, the App Store, big on plain backgrounds.Don'tTiny sizes, busy photos, or printing in one color.

2 · Flat sliceSame slice, no shine.UseSmall sizes, printing, stickers, and the badge on PBgifs.Don'tBig, where the glossy one fits.

3 · Outline sliceThe crust outline and the letters, no bread inside.UseOn plain light backgrounds (Bread or White), where a filled slice feels too heavy.Don'tLavender, Grape Jelly, dark colors or photos (use the one-color logo there), or tiny.

4 · Letters onlyJust the PB and gif letters, flat.UseWide or tight spots like headers and shirts, or when the slice is already showing nearby.Don'tThe app icon, the PBgif badge, or where people don't know PBgif yet.

5 · One colorAll one brand color: Burnt Toast, or white on photos and dark.UseWhenever the full-color logo is hard to read against what's behind it: Burnt Toast on light, white on photos and dark. Also one-color printing, embroidery, stamps, see‑through watermarks.Don'tWhen full color is possible.

Every version: never stretch it, only brand colors, no added effects, and always leave space around it.

Lunch on a picnic cloth.

The glossy slice on lavender gingham, checks a quarter of the bread wide, with a strong shadow so it lifts off the cloth.

Same art in the Messages + menu.

Grape Jelly on fresh Bread.

Reading text is Burnt Toast. In the app, Grape Jelly is only for things you can tap. The tour and guide also use it for headlines and labels. Every color pair is checked so the words are easy to read.

1 · Brand colors

Strict. Every button, word, screen and the cloth.

Tap a color to copy its code. RGB is for screens, CMYK is for print, and Pantone is the closest ink.

2 · Logo colors

Only in the logo, the PB titles and button shading. Never for text.

3 · Helper colors

Rare, for special jobs.

4 · Free colors

Anything goes inside the content: your photos, your PBgifs, seasonal and holiday recipes, recipe ads. A Halloween pack can be orange and black inside its card, but the buttons, words and screens around it stay brand colors. Words still have to be easy to read.

Round, friendly, and very meme.

Fredoka for titles and the main button. SF Pro Rounded for the rest of the app, at Apple's sizes (Apple only lets it be used on Apple devices, so outside the app Nunito stands in). Anton only for the meme captions on PBgifs, nowhere else.

Written in peanut butter.

Any time a toast sits on the gingham and needs a title, the title is written in peanut butter: on the website, in the app, in marketing, and on every chapter of this tour.

The letters look like the PB in the logo: fat and puffy, with a little glow in the middle. The title rests on top of the toast, half on and half off, and drips down onto it: 3 to 5 round drips, all different lengths.

When jelly runs down from above, like between the chapters here, it lands on a letter, makes a little pile, and sometimes drips once. The letters always stay easy to read.

Short titles only, so a title always fits on one line.

Puffy, drippy, and squishy.

Every button is a puffy marshmallow with 0 to 4 short running jelly drips, different every time it shows up. Grape Jelly is the jelly, Peanut butter is the PB. Delete gets a bite.

Small round buttons

Same colors as the big ones, Apple's icons in white, no drips. Stacked buttons sit 8 pt apart, and a long drip can land on the button below.

Panels you swipe down

Every panel you can swipe down wears a glob of peanut butter on its top edge, with a shiny down arrow in it. It sits up 9 pt above the edge and drips over it. Swipe down or tap outside to close.

Tap a button. It squishes. The drips only change when the page loads again. If someone has Reduce Motion turned on in iPhone settings, it just darkens.

Sandwich puns in the little words.

The tagline, and the App Store subtitle: 30 of 30 characters.

Plain words, PBgif words

Tap a card to flip it.

The house rules.

Nine of them. Tap one to open it.

Leftovers. The ones that got tossed.

The real logo took more than thirty rounds. These are some of the ideas that came before it. Tap one to see why it got tossed.

Tap it again to wipe off the peanut butter.

Then the mushed one showed up and filled the whole slice. That's the logo you already met.